I was out talking to one of our marketing joint ventures today and he and I were discussing how important ‘message’ is in marketing you brand. The point we both agreed on was the ability to make sure your message can scale. What we mean by that is that we did not want to spend a bunch of time and effort building awareness about some short term “sale” or discount that cannot be sustained into profitability.
We are going to be doing shirts for his showroom employees, a direct mail campaign, some new graphics for the job van, and some signage for a new product line he has in his showroom. These are all going to roll out in one stage to make sure we show a unified image. This should insure that as people see the new campaign they will relate the new message to the Showroom, and to the new product offering. Now we have a scalable message. Plus as the new product line should produce a new line of business the success of this campaign will be easily tracked as anyone who is interested in the new product line must have been brought in by the new campaign. As all goes well, we have a unified message, a new product message, and the business can grow with the new demand.
Unified Image- Color, image and message.
Long Term Usability- Profit when successful.
Traceability- Effectiveness tracking.
Exclusivity- Show how you are different/better.
Planning at this level is not accidental. if you would like a similar campaign, just drop us a line and we can see what we can do to grow your Company Identity as well. This partner had a good logo to start with, and a timely new product Idea just about ready for production, so matching some marketing messaging to the ideas was all he needed. We can help you with you logo, and in most businesses there is one thing that you do better than your competition. We just make sure your future clients know about that aspect of your company so you can exceed their expectations and keep the new clients for life.
At garment forge, the original version of this site, we offer custom logo work for businesses and restaurants. This was born of needing a more durable chef’s coat back when my wife and I were Chefs for Marriott. All the coats on the market were white, but the embroidery would bleach out if you ever used bleach to clean your whites… So I did some research and found a higher quality thread from Germany, that is 100% colorfast even in the strongest bleach solution.
As ex-chefs we make sure that all our products can be cleaned and sterilized, and all of our embroidery can be bleached without damage.
After the last 10 years of embroidery and printing for Business to business deals, we have had a lot of family and friend ask us why we do not provide a retail solution for them to buy. Don’t get me wrong we often have done family reunion shirts and monogramming for Christmas gifts, but we have also found out that people like monogramming much better when they are the one who picked out the colors and fonts.
This is what we have decided to call personal branding. A few friends that are now “influencing” on Instagram in their own right, have our embroidery, building their brand.
Whether you need a letter or two sewn on your cuffs and collars, or a family crest, we can help you. We have gathered together some of the most popular styles and items and have them arranged for easy access. If there is a garment that you do not see, please drop us a line and we can find it for you.
Building your personal brand should not require a stylist, or a budget allocation over the normal price of clothing. This is why we are building My Garment Forge. Monogramming and custom embroidery is included on most items, while printing is needed on some.
My Garment Forge is underway. The site is a limited sampling of Garment Forge products, selected for fashion, value and durability. We will ship these products all over the USA from our workshop here in North Carolina.