It’s no secret that promotional items tend to travel from person to person. That’s part of the reason why they’re the most high-impact, cost-effective advertising medium for your clients.
Writing instruments are a great example of this effectiveness, generating 3,000+ impressions in their lifetime. (1) Almost everyone has a collection of promo pens that they’ve picked up here or there and don’t mind passing along.
The pass-ability of writing instruments is a great example of what makes promotional products such powerful giveaways for your clients. Low cost, high impressions and plenty of design options to suit any brand’s style.
People Still Love Freebies (and Always Will)
So, with the onset of the Coronavirus last year, are people actually still interested in getting giveaway items? Of course! In fact, the psychology behind why freebies will always be in-demand is interesting and unwavering: (2)
- Our brains are hard-wired to want valuable things for little or no cost. That’s why pleasant feelings are associated with the perception of having the upper hand.
- When people receive something for free, it makes them feel special and that they’ve somehow “earned a prize”. This in turn, makes them feel good about the brand that provided the item.
- People typically don’t expect much from giveaways (not much to lose) so when a free item lives up to or exceed expectations it is viewed as a win.
There’s no doubt that a complimentary giveaway item leaves a positive impression of a brand. That positivity often leads to more trust, engagement and purchases. In fact, the principle of reciprocity is a big factor when it comes to giveaways. After receiving a great item, the recipient may feel inclined to “return the favor” by making a purchase and/or increasing brand awareness. (3)
Giveaways During COVID-19
In a time of heightened safety concerns around personal contact and touching surfaces, it’s important to re-think giveaway strategy with your clients. Promotional products may not be traveling as far in the current COVID-19 world. Suggesting items that are useful, durable and attractive are ways to make sure your client’s brand message is featured on giveaways that end users will undeniably want to keep for a long time.
Here are some great giveaway examples for boosting marketing efforts, even during COVID-19.
Promotional writing instruments with an EPA-registered antimicrobial additive like the new #56024 PrevaGuard™ Ion Stylus Pen are perfect for a touch-conscious world. The stylus helps keep fingers off touch screens and the antimicrobial additive will protect the pen for its entire lifetime.
3in1 Non Touch Keychain non touch keychain offers a better way to avoid direct contact with shared surfaces such as elevators, door handles etc. This product will help to keep your hands clean and free from bacteria. This keychain has built-in bottle opener and stylus feature, and is light weight and easy to carry, the lightly rounded edges finger slot design makes it comfortable to use and easily attach on with your keychain or put inside of pocket/bags.
NEXT LEVEL® ADULT FACE MASK
The Next Level Adult Face Mask is a reusable, eco-friendly, and sustainable 2-ply mask made of 70% recycled material. Each mask is made from approximately 1 recycled poly (RPET) water bottle. Moisture wicking fabrication is washable and breathable. Features a double layer fabric, goes over your ears for secure fit, fits over an N95 mask . One size fits most. Printable area: 4 ” x 7″
• 93.6% Particle Filtration Efficiency (PFE) rating to protect against particles and viruses.
• Eco Performance – 40% Recycled Poly, 30% Recycled Cotton, 30% Cotton. 145g/4.3oz.
• One size